{"id":776,"date":"2018-10-31T02:41:25","date_gmt":"2018-10-31T02:41:25","guid":{"rendered":"http:\/\/workshop3d.com\/resources\/?page_id=776"},"modified":"2019-01-04T03:49:35","modified_gmt":"2019-01-04T03:49:35","slug":"technology","status":"publish","type":"page","link":"https:\/\/workshop3d.com\/index.php\/technology\/","title":{"rendered":"Technology"},"content":{"rendered":"<p><strong>Augmented Reality<\/strong>, as opposed to Virtual Reality, is a non-immersive phenomenon, easily experienced using a hand-held device such as a common smart phone or tablet, rather than an expensive and still relatively rare headset. This creates a very large potential user pool that already owns the hardware required to engage in the AR experience. Cumulative iPhone sales have recently surpassed one billion worldwide, and the Android market is much larger.<\/p>\n<p><strong>AR content<\/strong> is competing with images, music, video, and other content types on these mobile platforms. Due to the ability to integrate with both real world, real time imagery and other types of data, it is quickly becoming the go-to technology for all manner of 3D content, currently served by less powerful systems that allow for limited 3D viewing in a standalone window without context.<\/p>\n<p><strong>The AR mechanism<\/strong> \u2013 the combination of a printed target together with virtual content \u2013 can be a powerful tool to enhance many printed materials, including textbooks, magazines, newspapers, book covers, product catalogs, greeting cards, newsletters, postcards, posters, in-store displays, beer coasters, CD covers, product packaging, video screens \u2013 including within the app itself, and others too numerous to mention. The connection between the target and the content can be static, i.e. always the same content, dynamic, i.e. periodically changing, or real-time, in which the content is updated on the fly to suit the user, the location, the time of day, or other factors.<\/p>\n<p><strong>AR Apps<\/strong> and their attendant web-based <strong>dashboards<\/strong> allow our clients to add fully three-dimensional content to their otherwise two-dimensional materials, and update that content whenever they see fit, breathing new life into declining print-based markets and creating new forms of publishing, marketing, and entertainment. They save money by reducing the frequency of required print updates, reach a new tech-friendly audience, and outshine their competition with their forward-looking brand image and presence.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Augmented Reality, as opposed to Virtual Reality, is a non-immersive phenomenon, easily experienced using a hand-held device such as a common smart phone or tablet, rather than an expensive and still relatively rare headset. This creates a very large potential user pool that already owns the hardware required to engage in the AR experience. Cumulative<\/p>\n<div><a class=\"btn-filled btn\" href=\"https:\/\/workshop3d.com\/index.php\/technology\/\" title=\"Technology\">Read More<\/a><\/div>\n","protected":false},"author":2,"featured_media":789,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/sidebar-left.php","meta":{"footnotes":""},"class_list":["post-776","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Technology | WORKSHOP 3D<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/workshop3d.com\/index.php\/technology\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Technology | WORKSHOP 3D\" \/>\n<meta property=\"og:description\" content=\"Augmented Reality, as opposed to Virtual Reality, is a non-immersive phenomenon, easily experienced using a hand-held device such as a common smart phone or tablet, rather than an expensive and still relatively rare headset. This creates a very large potential user pool that already owns the hardware required to engage in the AR experience. CumulativeRead More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/workshop3d.com\/index.php\/technology\/\" \/>\n<meta property=\"og:site_name\" content=\"WORKSHOP 3D\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/workshop3dllc\" \/>\n<meta property=\"article:modified_time\" content=\"2019-01-04T03:49:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/workshop3d.com\/wp-content\/uploads\/2018\/10\/tech.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Workshop3DLLC\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/workshop3d.com\/index.php\/technology\/\",\"url\":\"https:\/\/workshop3d.com\/index.php\/technology\/\",\"name\":\"Technology | WORKSHOP 3D\",\"isPartOf\":{\"@id\":\"https:\/\/workshop3d.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/workshop3d.com\/index.php\/technology\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/workshop3d.com\/index.php\/technology\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/workshop3d.com\/wp-content\/uploads\/2018\/10\/tech.jpg?fit=750%2C350&ssl=1\",\"datePublished\":\"2018-10-31T02:41:25+00:00\",\"dateModified\":\"2019-01-04T03:49:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/workshop3d.com\/index.php\/technology\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/workshop3d.com\/index.php\/technology\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/workshop3d.com\/index.php\/technology\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/workshop3d.com\/wp-content\/uploads\/2018\/10\/tech.jpg?fit=750%2C350&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/workshop3d.com\/wp-content\/uploads\/2018\/10\/tech.jpg?fit=750%2C350&ssl=1\",\"width\":750,\"height\":350},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/workshop3d.com\/index.php\/technology\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/workshop3d.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Technology\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/workshop3d.com\/#website\",\"url\":\"https:\/\/workshop3d.com\/\",\"name\":\"WORKSHOP 3D\",\"description\":\"Augmented Reality\",\"publisher\":{\"@id\":\"https:\/\/workshop3d.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/workshop3d.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/workshop3d.com\/#organization\",\"name\":\"WORKSHOP 3D, LLC\",\"url\":\"https:\/\/workshop3d.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/workshop3d.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/workshop3d.com\/wp-content\/uploads\/2020\/10\/WS3D_logo_350.jpg\",\"contentUrl\":\"https:\/\/workshop3d.com\/wp-content\/uploads\/2020\/10\/WS3D_logo_350.jpg\",\"width\":350,\"height\":80,\"caption\":\"WORKSHOP 3D, LLC\"},\"image\":{\"@id\":\"https:\/\/workshop3d.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/workshop3dllc\",\"https:\/\/x.com\/Workshop3DLLC\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Technology | WORKSHOP 3D","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/workshop3d.com\/index.php\/technology\/","og_locale":"en_US","og_type":"article","og_title":"Technology | WORKSHOP 3D","og_description":"Augmented Reality, as opposed to Virtual Reality, is a non-immersive phenomenon, easily experienced using a hand-held device such as a common smart phone or tablet, rather than an expensive and still relatively rare headset. This creates a very large potential user pool that already owns the hardware required to engage in the AR experience. CumulativeRead More","og_url":"https:\/\/workshop3d.com\/index.php\/technology\/","og_site_name":"WORKSHOP 3D","article_publisher":"https:\/\/www.facebook.com\/workshop3dllc","article_modified_time":"2019-01-04T03:49:35+00:00","og_image":[{"width":750,"height":350,"url":"https:\/\/workshop3d.com\/wp-content\/uploads\/2018\/10\/tech.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@Workshop3DLLC","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/workshop3d.com\/index.php\/technology\/","url":"https:\/\/workshop3d.com\/index.php\/technology\/","name":"Technology | WORKSHOP 3D","isPartOf":{"@id":"https:\/\/workshop3d.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/workshop3d.com\/index.php\/technology\/#primaryimage"},"image":{"@id":"https:\/\/workshop3d.com\/index.php\/technology\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/workshop3d.com\/wp-content\/uploads\/2018\/10\/tech.jpg?fit=750%2C350&ssl=1","datePublished":"2018-10-31T02:41:25+00:00","dateModified":"2019-01-04T03:49:35+00:00","breadcrumb":{"@id":"https:\/\/workshop3d.com\/index.php\/technology\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/workshop3d.com\/index.php\/technology\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/workshop3d.com\/index.php\/technology\/#primaryimage","url":"https:\/\/i0.wp.com\/workshop3d.com\/wp-content\/uploads\/2018\/10\/tech.jpg?fit=750%2C350&ssl=1","contentUrl":"https:\/\/i0.wp.com\/workshop3d.com\/wp-content\/uploads\/2018\/10\/tech.jpg?fit=750%2C350&ssl=1","width":750,"height":350},{"@type":"BreadcrumbList","@id":"https:\/\/workshop3d.com\/index.php\/technology\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/workshop3d.com\/"},{"@type":"ListItem","position":2,"name":"Technology"}]},{"@type":"WebSite","@id":"https:\/\/workshop3d.com\/#website","url":"https:\/\/workshop3d.com\/","name":"WORKSHOP 3D","description":"Augmented Reality","publisher":{"@id":"https:\/\/workshop3d.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/workshop3d.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/workshop3d.com\/#organization","name":"WORKSHOP 3D, LLC","url":"https:\/\/workshop3d.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/workshop3d.com\/#\/schema\/logo\/image\/","url":"https:\/\/workshop3d.com\/wp-content\/uploads\/2020\/10\/WS3D_logo_350.jpg","contentUrl":"https:\/\/workshop3d.com\/wp-content\/uploads\/2020\/10\/WS3D_logo_350.jpg","width":350,"height":80,"caption":"WORKSHOP 3D, LLC"},"image":{"@id":"https:\/\/workshop3d.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/workshop3dllc","https:\/\/x.com\/Workshop3DLLC"]}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/workshop3d.com\/index.php\/wp-json\/wp\/v2\/pages\/776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/workshop3d.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/workshop3d.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/workshop3d.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/workshop3d.com\/index.php\/wp-json\/wp\/v2\/comments?post=776"}],"version-history":[{"count":2,"href":"https:\/\/workshop3d.com\/index.php\/wp-json\/wp\/v2\/pages\/776\/revisions"}],"predecessor-version":[{"id":1446,"href":"https:\/\/workshop3d.com\/index.php\/wp-json\/wp\/v2\/pages\/776\/revisions\/1446"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/workshop3d.com\/index.php\/wp-json\/wp\/v2\/media\/789"}],"wp:attachment":[{"href":"https:\/\/workshop3d.com\/index.php\/wp-json\/wp\/v2\/media?parent=776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}